01 Overview
The Account area in the platform is the place for the user to manage his Coinmama account. The user can see an overview of his activities, check the status of an application, upload necessary documents, sell and buy crypto currencies, and more.
Initial Brief: After successfully redesigning the company’s marketing website, I was tasked with implementing its visual language across the main platform.
Key Constraint: Limited development resources meant focusing primarily on visual updates while maintaining the existing structure.
My Approach: Recognizing the opportunity for broader impact, I expanded the scope to address underlying user experience issues and align the platform more closely with the brand values.
02 Discovery
To gain deeper insights, I conducted stakeholder interviews, uncovering additional goals:
1. Enhance usability for first-time users
2. Build trust with users new to cryptocurrency
3. Streamline the lengthy verification process into a clear, smooth experience
These findings shaped my approach, allowing me to address crucial user needs while working within the project’s visual focus
03 Design process
- Enhancing First-Time User Experience
- Decluttered the interface by removing visual noise and non-essential elements
- Established clear information hierarchy
- Added contextual explanations and personalized messages
- Redesigned menus and icons for intuitive navigation
Building Trust Through Transparency
- Added a list of pending transactions to the homepage for at-a-glance status updates
- Implemented clear status indicators for each transaction
- Designed a consistent visual language across the platform
- Created comprehensive explanation of buy/sell process and platform advantages
Streamlining Verification Process
- Designed clear indicators for current trade level and associated permissions
- Developed step-by-step guided process for level upgrades
- Integrated tooltips and steppers throughout the flow
- Provided detailed explanations for each required action
Throughout the process, I balanced visual enhancements with strategic UX improvements, ensuring each design decision supported our goals of usability, trust-building, and process optimization.
